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SEO for Dummies

November 5th, 2009 admin No comments

If you are new to the world of internet marketing or new to the world of search engines, where do you go to find the information that is needed in order to make your site work for you when it comes to SEO? There are many different sources for information about SEO but you can find a lot of that information right here in this particular article. This will be a basic primer on how and what SEO is and how to use it in the correct fashion. So what is SEO? That is short for search engine optimization.

This means that a site must be optimized so that a search engine can find it. This consists of having pertinent keywords that relate to your business or what you are selling. These keywords need to be placed so many times in a site in order to have the search “spiders” crawl your site and rank it. The information that is included in this site will include such things as links to other sites that are similar to yours, freshly written and created content that takes a different view of the subject in question as well as contact information so that a potential client can contact you.

It may also contain photos or graphics. Be aware that too many graphics will turn someone off and make the site too busy looking. When you are crafting an SEO site, you need to remember to follow certain rules that are laid down by the particular search engines themselves for submission. Failure to follow these rules will disable your site. These rules will include such things as keyword stuffing, which is putting too many keywords on your site that are not relevant nor have any relation to the site itself.

There has been at least one occurrence of someone doing just that, and they were blackballed from ever posting on the internet again through any search engine. This is a clear cut warning to avoid this type of practice. Bear in mind that SEO is still developing and changing. With the addition of organic searching, SEO will be changing once again. The rules for SEO have been set by the WC3 which governs the internet. When you are writing content of this sort, be aware that you need to keep the reader’s attention and keep them reading your site and hook them.

This is the way that SEO works and with this article, you can begin to work with SEO like a professional. If you will follow the advice of the article and remember several stumbling blocks, you will have no trouble in working with SEO. This isn’t a complicated issue but can be confusing to some that are not familiar with the workings of SEO. So when you are unfamiliar with SEO, just grab this article and read it! You will then have a basic knowledge of SEO and know how to create a site using SEO. Have fun and remember to keep your cool when working with this stuff.

Moving Your WordPress Blog

May 31st, 2009 admin No comments

Moving a blog can make it unreachable for 24 – 72 hours, unless the new domain name has fully propagated around the Internet. It is just the way it is and WordPress doesn’t have anything to do with such limitation. Moving is best done when you have the time or have planned ahead.

Moving Towards a New Domain Name

The first thing to do is create a database back-up. The entire WordPress installation needs to be downloaded with no exceptions. This is not the time to tidy up your install or to upgrade/change anything. That would have to wait after the blog has been moved and is shown to be working. Your computer should now have these items: one or more database backups plus all your wpfiles, folders and images directories. The backups should be copied again to somewhere safe on your machine so that the next stage can be done on a copy.

Alterations are needed to be made. The details of your new mysql connection have to be changed by opening the file “wp-config.php” on your WordPress install. The file: SCR 1.0.002 Freeware Edition (13KB) should be downloaded to search and replace your website URL with your Xampp url. This is because your blog address inside the database has to be changed. Database files can be very large, thus opening them can be excruciatingly slow. It could even crash your machine. By replacing the old address with your new address, the URLs within your site will still work.

Moving hosts will mean changes in your passwords. You can double check your new passwords for your mysql connection as well as other passwords that you have in use. After which, it is now time to upload all your files to your new web space and restore your database. From the website cpanel, select the database you are using. You should still need to look inside the “wp – options” table to check that the values in “site – url” and “home” are correct. Clear your cache and cookies before checking your new site.

It is possible that you will get a blank page when looking at your blog right after moving. In this case, the themes should be checked. A faulty theme file causes a blank page. You can try changing themes or uploading a new theme then changing to it. Should this step not help, you should check whether all the WordPress files are present and are of the correct size. You can use your ftp client to download a new set of WordPress files, if needed.

There may be instances where you would need to move WordPress around within your server. WordPress is flexible enough to handle this situation. Moving WordPress from one server to another is also possible.

Moving Within

WordPress files can be moved from one location on your server to another. Start by creating the new location using any of these methods: create the new directory when you will be moving your WordPress core files to a new directory, or move the WordPress to your root directory by making sure all index, php, .htaccess and other files that might be copied over are backed-up and/or moved. This will then make the root directory ready for the new WordPress files. It is crucial that you set the URL locations before you move the file.

When done, test your site to confirm that it works right. Make sure that you let people know the new address when the change involves a new address to your blog. Consider adding some redirection instructions in your .htaccess file to serve as a guide to visitors towards the new location.

Handling Redirects after Moving a WordPress Blog

Concerns should not be limited to the moving of the actual WordPress program files but also on finding a way to redirect visitors that may be following outdated links to an old content. It is possible that redirects can mess up RSS feeds and search engine results thus an ideal redirect option that preserves both past and current search results is the key. After moving your WordPress blog, look into how 301 redirects can be properly handled.

A suggested way goes like this: open your .htaccess file in the directory that houses your newly moved WordPress file and edit in either your host’s file manager interface or by downloading to your local machine. Insert a line at the top that reads: redirect301/blog/http://www.yoursite.com/. You have to make sure to insert the opening and trailing / at the end of the destination path. Save your .htaccess file. Reupload it if you’re editing on your local machine rather than on the server. Load your old WordPress URL to make this work.

Moving Several Posts from One Blog to Another

When you decide to move over all your WordPress related posts from another blog, the task is basically to extract a few posts and their comments and to insert them into the database of the new blog. This can be accomplished by following these steps: click on the wp-posts table name in the left panel when you are in the proper database. It should be noticed that other tables might have a different prefix. Click browse on the top in the next panel. Select the checkbox at the beginning of the rows that you want to extract or export. Select “Export” at the bottom of the rows where it says “with selected”. Deselect structure on the next panel, leave selected Data, check Save As file, then Go. You will then get a prefix – posts.sqlfile.

Open the file in your chosen text editor such as Notepad. Change the wp-part everywhere to target_ -, depending on the prefix of the tables where you want to move the post using Search/Research. You are ready to go if you move the post to a new, empty database. However, if the target blog has posts in the database, there is some more work to do. You have to check in the database what the ID number of your last post is in the target blog. You should also go back to the .sqlfile and take a look at the first line below Dumping data for table…

Moving a WordPress Blog to Your Own WordPress Installation

WordPress is a platform you install on your own/hosted server and maintain the installation yourself. However, attempting to make the move should only be done if you’re comfortable with ftp, basic work in the UNIX shell, basic SQL and a little bit of general hacking. Expertise is not really required but possessing the basic skills and the willingness to give it a go are.

The first thing to do is to install WordPress and get a hosting service. Choose one that does an automatic install of WordPress to do away with fiddling. Of course, you would need http://mysql.php, some form of ftp access and a shell account. The challenge lies on setting up your blog on a new place while finding the theme and the plugins you want. The themes on http://WordPress.com normally have links to places you can download them from.

Categories: Blogging Tags:

Hack Attack: Just How Secure is Your Wordpress Blog?

May 30th, 2009 admin No comments

People with Internet and web experience of all levels have worked to make sure that their websites, web service accounts and browsers were as safe as they could be from computer hackers. However, the hackers practice an old baseball saying which goes, “If you want to be a success you have to hit ‘em where they ain’t.”

The weakness that the hackers have found is the WordPress Blog. Many may have never considered a blog to be worthy of a hacker’s attention, yet with the way that advertising and marketing dollar potential have soared, that’s what sets a hacker off on their hunt for a victim.

The hacker attacks on WordPress Blogs take the person who wants to come to a particular blog to a different site that’s full of ads, many of them obscene and many of them virus filled, which obviously does not present what was the assumed landing point blog in the best light. In fact, one hacker attack, no matter how quickly it’s spotted and dealt with, can destroy all the work that the owner of that blog has done. If it’s a blog full of content with years of archive material, a hacker’s attack will turn all of that work into worthless untrustworthy words.

The attacks launched on WordPress Blogs by hackers get even worse for the blog owners. Google, for example, when (not if) their robots detect something suspicious about a WordPress Blog will include the following in the search result for that WordPress Blog.

“This site may harm your computer.”

If a person clicks on that phrase, which appears as a link within the search result listing, they will be taken to a page that will repeat the warning of harm to their computer
and suggest that they go to another site or blog that came up in their search results.

Even if a WordPress Blog owner catches the damage quickly, the time it will take to repair that blog’s reputation will be costly at a variety of levels. People will remember the warnings of computer harm no matter how strongly it’s presented that all with that WordPress Blog is well. A loss of blog traffic will mean a loss of ad revenue. In many cases this could mean the loss of advertisers since many affiliate ad programs require a specific level of traffic activity.

WordPress Blog owners make the mistake of thinking that since the warning signs that their blog has been hacked are so obvious that they’ll be able to catch the problem before it becomes a major disaster. They would have to be proactive rather than reactive and monitor their WordPress Blog every minute of every hour of every day. Just five minutes under a hacker’s control can destroy the connection that WordPress Blog had made with the thousands of people who visit it at any point.

While WordPress does the best they can with security updates, that’s still just a reactive option for the WordPress blog owner. There is a proactive step every WordPress Blog owner can take to prevent hackers from destroying the work and reputation of their WordPress Blog.

Internet developer and expert James Stein, with 15 years experience in the development of programs that assist and educate people, has created WordPress Secured. Instead of one plug-in fix after another, WordPress Secured brings total security to every WordPress Blog that anyone can learn and benefit from.

WordPress Secured teaches how to close the many open doors WordPress Blogs contain which hackers exploit. It teaches how to find a blog’s softspots and strengthen them. Users discover how to protect their important avenues of ad revenue. WordPress Secure makes the blog owner not only more secure but more smart and aware about their blog.

WordPress Secure also includes a special feature called BadBot Killer. This program stops the scanning bots that seek out a WordPress Blog’s weaknesses that are the welcome mats for computer hackers. BadBot Killer stops the hackers even before they can find the front door to a WordPress Blog.

The amount of knowledge and information required to do a WordPress Blog post-hacking repair is large and above the heads of many WordPress Blog owners. WordPress Secure is one easy and educational package that keeps the WordPress Blog owner steps ahead any hacker.

Categories: Blogging Tags: