Knowing what to look for and the kinds of questions to ask will help you to make an informed decision that ultimately saves you money and grief. The aim is to find the provider that best serves your particular needs. And there lies the key — your particular needs.

You should have a clear vision of your Web site’s purpose.

- How is it going to be used?
- What do you intend to accomplish with it?
- Will you be selling products, or simply providing information?
- Will there be interactive forms on your site for subscriptions, referrals, surveys and so on?

These answers will be useful in helping you decide on the best hosting package for your type and size Web site.

A smart way to begin your search is by soliciting feedback from friends and associates who already have a Web presence. Their responses will usually be candid and insightful, and you could then followup on your own.

Another approach is to visit discussion boards and online forums like WebHostingTalk, where you’ll find informative posts and discussions complimenting reputable providers and griping about unsavory ones.

Host directories is another resource you could utilize. Simply typing “host directory” (with quotation marks) into your favorite search engine query box will return thousands of pages for you to investigate.

The next step is to compare service plans, features and tools. Here are areas you need to look at closely:

Technical Support: This ranks at the top of my list of priorities. You must have help when you need it. Support should be available 24 hours a day, seven days a week and should be accessible by telephone, email, online forum or even live chat. The size of the support staff and the number of customers they service are also good information to have.

Customer Service: It should be prompt, professional, courteous and effective. The quality of this service will play a major role in developing (or destroying) a mutually beneficial business relationship. Test this yourself by calling or e-mailing the company and making note of how they handle your query.

Storage Capacity: You will need to know how much hard drive space you get and how much it will cost if you need to increase it. The amount of space you need depends on the size and type of your site. Generally 25 to 35 MB is more than enough for a small site. If your site is an art gallery or music site, for example, with lots of image and mp3 files, this area will be particularly important to you.

Bandwidth: Bandwidth refers to the amount of data that can be transferred per month. Pay attention to the limits allowed under the different plans. Recognize that as your site gets busier, your bandwith requirements will increase. Most hosts charge additional fees for usage that exceeds the normal allocations, so be sure to read the fine print.

FTP and Telnet Access: File Transfer Protocol (FTP) is used to transfer files to and from servers on the Internet and allows you to manage your web site. If your site permits visitors to download software, see whether you can set up an FTP site exclusively for downloads. If you have large files for download, find out if the FTP site permits the resumption of interrupted downloads. Most FTP programs can accomodate this today.

The Telnet protocol is one with which many users are not at all familiar, but it is still used extensively. It’s useful for troubleshooting CGI scripts and changing server configurations. Not all servers allow Telnet access.

Platforms UNIX / NT: UNIX is the most popular platform in use today on web servers. It is reliable, easy to configure and flexible. Setting your own file permissions is a snap. It supports scripting languages like Perl and PHP. Most of the free scripts available for download are from the UNIX platform.

Microsoft’s NT is favored by the next largest number of hosting providers. Scripts that work on this platform are not as readily available as with UNIX, and NT users often require assistance from their Web Host Administrators to set file permissions. NT supports MS applications such as ASP, Access, Front Page and scripting languages such as Perl and Cold Fusion.

E-Commerce: A robust Web hosting company should be facilitating your e-commerce needs with shopping cart software, merchant account setup support, secure real-time credit card processing and so on. They should have a library of scripts to accomodate forms, statistics and guestbooks on your site. Support for Real Audio, Real Video, VRML, Java, Shockwave, Cybercash, secure transactions and other utilities should also be available.

Some Other Considerations.

* E-Mail Boxes & POP Aliases: Are you permitted a limited or unlimited number of e-mail addresses?
* Autoresponders: A powerful on-line marketing tool for putting your promotions, sales letters, brochures or catalogs on autoreply. How many are you permitted and are they sequential?
* E-mail Forwarding: Self-explanatory and convenient.
* Mailing Lists: You must have the ability to develop your own mailing lists. This feature is essential to successful Internet marketing.
* Web Mail Access: Allows you to retrieve e-mail from any computer connected to the Internet.

As you can see, several factors ought to be seriously considered when selecting a company to host your Web site. This is an important decision. Be diligent. Do your homework and be prepared to be flexible.

Choose a host that has been in business at least a few years, and who offers features that can be upgraded as your Web site expands. Your company image hinges on the reliability and service of your web host.

This can be done in a matter of ways either in an informative, unusual or attention grabbing manner that will need to have a good, catchy title and information so that you can be perceived as an expert in the field. Your voice for these articles needs to be in second person and be in a conversational tone with no high tech jargon that will leave a reader feeling lost. You have to get the reader’s attention within the first two sentences, or else you have lost them. Or as advertisers like to say “you only have 30 seconds to make a good impression.”

Once you have written your SEO articles, where do you publish them? There are many article repositories and ezines that will gladly publish your articles, providing that they meet the expectations of the particular repository in question, such as good grammar and spelling. They will also need to be in a certain format. Each repository will have their own rules for submission and these need to be followed to the letter. If they do not, the articles will be rejected and you will have to start over again.

TO find such article repositories, you can look through the internet and find them or you can look to see where others are publishing their SEO articles. Here is something to bear in mind when creating your SEO articles. When you are creating these articles, look to see what is already out there so that you don’t repeat what has already been said. Try to use a different viewpoint or voice when it comes to writing the article. The more unique the viewpoint, the more that the reader will be attracted to both title and article. This is a sure fire way to get your article noticed.

These are just some of the things that you will need to know when dealing with SEO articles and how to get the most out of them. This really isn’t rocket science, but easy to do information in plain English. When writing in the second person, use terms such as you, your, ect. This way, your articles will shine and will attract attention and will also draw attention to your business or product, if you are using these articles in that manner. If you are informing about a subject that is not a part of your business, then remember to use proper English.

This means that a site must be optimized so that a search engine can find it. This consists of having pertinent keywords that relate to your business or what you are selling. These keywords need to be placed so many times in a site in order to have the search “spiders” crawl your site and rank it. The information that is included in this site will include such things as links to other sites that are similar to yours, freshly written and created content that takes a different view of the subject in question as well as contact information so that a potential client can contact you.

It may also contain photos or graphics. Be aware that too many graphics will turn someone off and make the site too busy looking. When you are crafting an SEO site, you need to remember to follow certain rules that are laid down by the particular search engines themselves for submission. Failure to follow these rules will disable your site. These rules will include such things as keyword stuffing, which is putting too many keywords on your site that are not relevant nor have any relation to the site itself.

There has been at least one occurrence of someone doing just that, and they were blackballed from ever posting on the internet again through any search engine. This is a clear cut warning to avoid this type of practice. Bear in mind that SEO is still developing and changing. With the addition of organic searching, SEO will be changing once again. The rules for SEO have been set by the WC3 which governs the internet. When you are writing content of this sort, be aware that you need to keep the reader’s attention and keep them reading your site and hook them.

This is the way that SEO works and with this article, you can begin to work with SEO like a professional. If you will follow the advice of the article and remember several stumbling blocks, you will have no trouble in working with SEO. This isn’t a complicated issue but can be confusing to some that are not familiar with the workings of SEO. So when you are unfamiliar with SEO, just grab this article and read it! You will then have a basic knowledge of SEO and know how to create a site using SEO. Have fun and remember to keep your cool when working with this stuff.