Higher eCPMs Hands down, WidgetBucks exceeds traditional publisher’s CPM targets of $1-$2 Content vs. ads WidgetBucks delivers engaging, contextual, rich-media widgets that complement your site content Easy deployment Placing customized code on your site takes just minutes, and only YieldSense auto-optimizes your widget rotation based on performance tracking

2)Adbrite:

for Website Owners Find out how we can help you generate more revenue from your ad space. * Customize ads to match your site * Approve and reject ads for your site * Works alongside other ad programs * Supports:banner +inline ads + full page ads it has referral program On all buying and selling activity referred by your site, you earn: * 50% of AdBrite’s profits for the first 3 months * 10% of AdBrite’s profit for the next 9 months join here http://www.adbrite.com/mb/landing_both.php?spid=120427

3)Chitika:

can be used Chitika Ads with Google AdSense Chitika ad units are NOT contextual Chitika ad units do NOT look like AdSense units has referral program earn 10% of what your referrals earn Chitika will pay you 30 days following the end of the month that your commissions are earned provided that your total revenue has exceeded $10 (for PayPal) and $50 (for check where PayPal is not available) join here

4)Bidvertiser:

my favorit for publisher it pays for click only not impression user signs as a publisher and first earns $10, we’ll credit your account with $10. When that same publisher earns $50, you will be credited with an additional $40 for refering advertiser first spends $10, we’ll credit your account with $5. When that same advertiser spends $50, you will be credited with an additional $20

Google Adsense managed to secure its number one position as the best PPC program by creating a quick and easy to use ad placement and integration procedure. Also, the ads presented through Adsense are often very high payers, and revenues of $10 or $20 per click are not fairytales (multiply these numbers by 20-30 cliks per day, which is what you could expect to have after a couple of months of developing your ad-ready website).

Particularities of the 3 best PPCs

Google Adsense – Adsense is the most popular and effective pay per click program. Although you can use the presets offered by Google as far as ad placement and appearance are concerned, you can also modify those to your heart’s content. Another feature that contributes towards the title of “best PPC offer” is the fact that Google sorts the ads for you, only displaying those that are most relevant.

Contextual ads also imply that the program will differentiate between the different meanings of the same word – a site on Java software will display related technical and software-related ads, not tourist information for visitors heading for the Indonesian island of Java. You can also modify and filter the advertiser ads on your site, a fact which allows you to obtain better relevance and higher click through ratios. These are just some of the things that make Google Adsense the most effective PPC choice – you can find out more about it by reading our special Adsense report .

Yahoo Publisher Network – YPN aims to be the best pay per click program by allowing you to generate additional revenue from your site and take advantage of Yahoo! Publisher tools, services and programs. However, YPN is just out of beta, so it’s a very young player on the market. Backed up by Yahoo’s huge resources, YPN has all the chances of becoming a tough competitor for Adsense, and many publishers see this as a great thing, as this will diminish Adsense’s dominance and make both Google and Yahoo offer better deals to webmasters in order to gain supremacy. While the beta version of YPN showed that it is not a perfect program, the bugs are being sorted out and many publishers are using Adsense on one site and YPN on another, then switching after a month or two so as to compare results.

Chitika “the industry’s leading impulse merchandising company” as they say, also offers some interesting pay per click options. Many webmasters were thrilled with the idea that an alternative to Adsense is on the market and deemed Chitika to be the best PPC program. However, although some of them are still loyal Chitika users, others have complained of the low CTR rates. While its hard to make a general statement about this pay per click program, it is widely accepted that Chitika, just like YPN, is still in an infancy phase. However, Chitika has the potential of becoming a great pay per click program (although it would take a miracle to overthrow “Google Adsense” in the near future). For more Adsense tips and guides on getting started, please see the author/resource box.

Google AdSense is still the largest revenue network, and with AdWords being the most popular PPC program available, there’s still great potential for AdSense revenue on your website. Still, you may feel like AdSense is not the thing for you. Maybe you don’t like Google. Or maybe, like me, you’re looking to maximize the revenues from your website. In other words, you may have a number of reasons for looking at advertising alternatives to Google AdSense. In today’s lesson I’ve picked out three serious alternatives for you to consider in place of AdSense. These are:
* Yahoo Publisher Network (YPN)
* Kontera
* Chitika eMiniMalls
Each occupies a different “niche” within the site advertising model – and it’s worth noting that all three may work best for one type of site, but not too well for others.

Yahoo Publishers Network
Yahoo! Publisher Network (or YPN for short) is Yahoo’s response to Google AdSense. In effect, YPN works almost exactly like AdSense – insert a piece of JavaScript code into your site pages, and then wait for the YPN bot to crawl your site and pretty soon you have contextually relevant ads being displayed on your site. YPN is still in beta, and in terms of features, it shows as there are several features available in AdSense that seem to be missing in YPN (lesser ad format options, clunkier code generation, limited color palette options, a limit of 50 ad channels). However, YPN trumps AdSense with one feature that webmasters have been clamoring for ever since Google launched AdSense – the ability to transfer funds from YPN to Yahoo Search Marketing (YSM), provided that you use the same login/email information on both accounts. This is huge in terms of attracting webmasters, but since YSM is still a few steps behind AdWords in popularity, Yahoo will need to do more to attract AdSense users.

My own tests coincide with what other search marketing experts have said about “Yahoo’s AdSense” – results are too varied to determine which service delivers better ads or better CTR/CPM. If you want to switch over to YPN just because you want to increase your site revenues, I’d suggest that you test it out on a small section of your site first. Both YPN and AdSense have comparable ad relevancy and average earnings per click. This means that at least for now, your choice between the two might be based on something as simple as a preference for either search engine (or if you are actively involved in PPC advertising using YSM).

Kontera
If you own a high-quality content-rich site and enjoy considerable web traffic, you might want to consider a contextual, keyword-based advertising alternative to the AdSense model. Kontera provides such a non-obtrusive, highly effective solution. Kontera is unique in the sense that while it is provides ad banners similar to AdSense, it also uses keywords within your page text as ads – by underlining them and giving ads in the form of tool tips upon a mouse over of the underlined text (ad). An example of such ads is on SEO Chat (which actually uses a similar service from a different company, Vibrant Media, mentioned later in this section). Load any article on SEO Chat, and you’ll notice that certain keywords in the main article text are underlined. When you bring your mouse pointer over that keyword (don’t click), a simple tool tip will appear.

Kontera’s biggest draw, in my view, is their qualification requirements (150,000 page views per month and 100+ words on a majority of the site pages) which ensure that only content-rich, high quality websites become members of their publishing network. 150,000 page views per month translates into 5,000 page views daily – let’s face it, to get to that level of web traffic, you would need to put in some effort. All in all, the requirements serve to bring in only the best content sites into the program – sites that are focused on providing quality to the customers. In the end, this quality focus also translates into advertisers that are willing to pay big bucks to generate leads from theses sites, thus earning you high EPC (earnings per click) on average.

If you have a site that meets Kontera’s requirements and are interested in seriously exploring unobtrusive, effective contextual advertising, then I would suggest that you snap up a copy of Joel Comm’s Kontera Secrets and use it as your guide in implementing Kontera’s advertising algorithms on your website. Selling at $47 (as of 18th Nov 2005), the e-book is a quick but extremely informative and invaluable read at just 29 pages. Another option in contextual, keyword-tagged advertising in Vibrant Media. It offers similar services to Kontera, with one important distinction – its minimum qualification is 500,000 page views per month. Vibrant Media is the company that powers the ads on SEO Chat.

Chitika
Strictly speaking, Chitika is a product-advertising service that uses both contextual and keyword specific advertising (you can choose one of two) to display product information on your website. Revenue is generated through leads (i.e. clicks), and Chitika pays website owners 60% of their revenue (e.g. if an advertiser bids $1 for an ad for Nike running shoes, and a visitor on your site clicks on that ad, you get $.60). Chitika ads are better known as eMiniMalls – a reference to how convenient it becomes for users to browse through the product advertisement while remaining on your site. This is better seen than explained, so make sure you check the “demo” on the front page of chitika.com.

eMiniMalls can be configured to run both contextually or by manually specifying keywords. Contextual advertising is great if you have a highly targeted content site but if you are just looking to put up ads on a few product review pages (or if you just want to test out eMiniMalls), you can also manually specify keywords for which to show ads. The keyword option also allows you to run eMiniMalls alongside AdSense and YPN (as both prohibit the use of other contextual advertising running simultaneously with their ads). A key point to keep in mind when trying out Chitika is that running “product ads” on your website (no matter how informative they might be) is that you have to do your research on which products and keywords have the best paying ads. Otherwise, if the coffeemaker ads on your coffee secrets website only pay you $.05 per click, you might want to switch to something else.